With a primary goal to create positive impacts to the women of Indonesia, Du’Anyam creates wicker products through working closely with the women of Flores, East Nusa Tenggara, Indonesia. Melia Winata, the chief marketing officer of Du’Anyam describes the influences of her work on how their weaving-craft creating had ultimately take on to the improvement of welfares and the income creation of the women in Borneo.
By taking on the natural resources of Borneo and Papua, such as the rattan in East Borneo and the Warm tree skins in Papua, Du’Anyam were able to create natural weaved products such as baskets, bags, slippers, and etc. that highlights organic textures of Indonesian resources while playing with patterns, bold color palettes, and shapes. Drawing from the inherent imperfections and color variations of the resources, Du’Anyam were able to foraged with their various product line where Melia interprets these nuances in their craftsmanship where they take on new lives for the people in Borneo — an improved quality of life.
We paid a visit to the head office of Du’Anyam in Jakarta and had a chat with Melia about what inspires her, her goals for Du’Anyam. Read on below!
1. Tell us a bit of Du’Anyam.
Du’Anyam is a social enterprise that produces and distributes wicker crafts to economicaly empower and improve health of mothers and children in rural area in Indonesia. I started Du’Anyam since 2014, three of us are high school friend, so we have known each other for more than 15 years. And we shared the same vision and mission to create social enterprise in Indonesia
2. What inspires you to create Du’Anyam?
At first we see a very high number of malnutrition especially in eastern part of Indonesia, and we would like to give opportunities for the women to work outside subsystem agriculture. We see that the women have skills of wicker weaving which has been a tradition that passes through generation.
3. What direction do you hope for Du’Anyam in the future to the country?
Du’Anyam has three main pillars which are to empower women, promote culture and improve health, by creating Du’Anyam we would like to give opportunities to all the women in rural areas in Indonesia to have stability in their income, to have better decision making power in the family, and to promote wicker weaving culture which is the part of their tradition.
4. Fair wages and ethical manufacturing, by using natural materials from Flores, do you plan to source your materials in any other Indonesian rural areas? If yes, where? And do you plan to create new products using the method of ethical manufacturing? (E.g.: things other than bags and baskets)
We first started to empower women in Flores and we have been expanding our community to few province in Indonesia, such as East Kalimantan and Papua. This year our main focus is to build a sustainable collection, called Tobo y Du’Anyam, which combines environmental friendly material, such as bamboo, woven palm leaves, organic linen, and corn starch.
5. What is your favorite product of Duanyam? My favorite product personally is the Sobe Baskets. These baskets has very unique three dimentional weaving pattern on the sides. It has triangular shape which creates a very nice pattern on the baskets. So normally people use this basket to store such as fruits, cookies, bread, and sometimes people also use it as a cover of flower vase at home.
Aprilia Hanifa Writer
Aprilia Hanifa is a Bandung-based Content Writer with a demonstrated history of working in the writing and editing industry. She’s now currently working for @akswara.id. You are welcome to visit her Instagram account @aprhnf to get more details about her writings.